Do’s and Don’t For Your Business Website

The DOs

• Having a video on your home page can be an innovative point of difference in your industry and show you as superior to your competitors. It may be a short sweet explanation of your product, a call to action such as why they should make an appointment or answer a commonly asked question.
• It is important to have a picture of the business owner to build trust. This is also very important if you are targeting women as women psychology is they like to see who they are dealing with.
• Your website should reflect who you are targeting.
• Show testimonials on your website with pictures and name and where they are from. Visitors may recognise some of them.
• Check your website does display well on most browsers and smart device platforms.
• Check the performance of your website regularly, just as you do your profit and loss statement.
• Have a website update or overhaul at least every two years. Your business will change and keep your website in fashion.
• Have a blog on your webpage. It is a way to give away great information, educate and gain trust leading to a conversion your website. It will also help your long tail keywords SEO which is usually easy to rank, These keywords will assist your primary keyword ranking too. It may also give your whole website ranking a lift if you do update your blog regularly.
• A good website should have one simple objective such as to gain an appointment time, contact or sale.
• It should be easy clean and easy to navigate.
• Have a good website developer. Make sure others have referred them and can verify their good work practices
• Use your website for business efficiency, if you are getting a common query then put it on your website, then flick out the link to the next enquiries. Use it as a digital catalogue.
• Align it with other social media like Facebook, Twitter and LinkedIn. Disperse your website content through all social media avenues.
• Have all the right things done to your website to assist it ranking on search engine websites such as keywords, sitemaps. Outsource this and get a professional if you know nothing about this.
• Target the correct keywords. Do the research on something like Google keywords tool and then use the best ones consistently throughout your website pages and post.

The DON’Ts

• There is nothing worse than a dated looking website that was last updated ten years ago.
• Try not to cram everything you do on, reduce the focus on key target message. Remove low value or non-core targets.
• Try not to waste money on a bad web developer. It is a critical purchase, so make sure you feel they are the right person. Check their previous work or testimonials. Easier said than done as most business owners have probably wasted some time and money on a poor or ineffective website.
• Many young businesses over rely on their website. They think it will automatically generate new business, but it may not. Make sure you have other marketing efforts to combine with your website.
• Avoid broken links, spelling mistakes, not working yet features or “under construction pages”

• If you have poor conversion, Be aware of it for starters. Do something if your website has poor conversion
• Don’t be a business who doesn’t regularly back up your website. Hacks and damages can occur.
• Never be a website with only words. Add pictures, links and videos.
• Don’t forget to get offline leads too, they can have more traction than online leads. They say a referral will always be a better lead than an online lead who tends to want a quick and cheaper quote without even meeting you.
• Avoid legality issues. Make sure you meet consumer guidelines and your industry guidelines.
• Don’t build your website before you clearly identify your target client
• Don’t spend money attracting traffic to your website such as Facebook ads or Google AdWords until you have a website that works and converts.
• Lastly don’t spend a fortune on auto-responder software which delivers automatic email series to prospects. More often than not the conversion or opt in rate can be quite low.

4 Tips to Help Find the Perfect Office Space

The process of finding the startup or upgraded office space is certain to be an exciting time and is seen as a great turning point for the future of a business. But, it is essential to be careful in the process of choosing an office to ensure it matches the specific needs. Any office space should have the ability to grow and thrive with your team. Here are four tips to help find the right office space:

Determine the space you need

A significant step to get the right startup office space is to have enough space. A basic rule is to have at least 1000 sq ft for every 4-6 workers. However, this may need to be expanded if the business has a lot of supplies or equipment. Also, the layout of the office should be able to match the type of business and needs of the employees.

Consider your employees

If you are planning to relocate the office it certainly benefits to be considerate to the employees. Try to get a basic idea of where all the employees live and attempt to find an office space that is well-located and easy to reach on a day-to-day basis. An easy to reach or centralized location is certain to benefit a business in the long-term because the existing talent is more likely to continue working for you.

Look to sublease an office

For the startup business that is still in growth mode, there is the option to sublease for the short-term until you know the finances are more stable. Rather than signing a long-term contract with a commercial landlord, it may be possible to go with a month to month contract that can give more flexibility in the event of unexpected issues in the future.

Work with an agent

If you want to save time and make the search more efficient, it may benefit to use the services of an agent that you trust or has been recommended to you. Try to get personal referrals from those you trust in an effort to find the agent that has a track record for successfully finding the right office space. Plus, for those relocating to a new area, the agent will be more knowledgeable of the area and will be able to point out the best parts of the city or town. Plus, they will help find a location that has the right facilities and conveniences nearby.

Elon Musk and His Mission (Statement)

“If something is important enough you should try, even if the probably outcome is failure.”

-Elon Musk

The sort of lifestyle that I lead I tend to be always on the go, or trying to find ways to improve myself. As you may have already noticed reading my little blurbs, my nose is constantly in a book or my mind is set about trying to find a way to improve my business or life in general. I tend to leave the news and gossip to others. As Eleanor said let the “small minds discuss people”.

Of course there are names you just have to be familiar with even if you are anti-social or a bonafide recluse. Names such as Steve Jobs or Bill Gates. Everyone knows. A name that has started to float around though is one by the name of Elon Musk.

I was vaguely aware of who he was and my perception of him was that he was that Tesla guy. I always remember hearing the possibilities of an electric car and such and, probably like many others, met with extreme skepticism. Cars run on gas. That’s what a car is in my mind and many minds. There is so much business surrounding oil where it seems for some countries that 99% of their GDP comes from oil! Of course I’m being extreme on purpose with my numbers but it’s just to re emphasize just how big of an impact it has and surely many with vested interests would like to keep it that way. So for me, electric cars seemed still quite a ways a way. Well fast forward years later to now. Hey. This Elon guy might be on to something.

It took some headlines and finding out just how cool Tesla has gotten that I decided to reach out for one of my latest reads: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance.

So this post is not like my normal book reviews as I wanted to focus on a business concept in the book. Although I must say it’s a fantastic read which I truly enjoyed in learning the story behind one of our generation’s greatest. As you read more and more books, similarities tend to arise. Business books down to the core will have similarities because doing good business is doing good business. I’ve been brushing up on SEO books and over and over again 20% of it may be a different and highly reviewed book, but really, 80% is all the same. Though not exact, there is definitely a high positive correlation.

With that said, after reading the biographies of such as Steve Jobs and Warren Buffet, it’s not too much of a stretch to say that Elon Musk is this generation’s rendition.

One of the things that stuck out most to me is Elon’s passion coupled with his drastic approach to logic. There is a reiteration of how so many of our greatest minds are trying to figure out how to get someone to click on an ad instead of trying to create something actually meaningful and helpful towards the advancement of humankind. This romanticism has played well for Elon though not intentionally.

Elon believes as a specie to go on, we must find a way to steer away from fossil fuels. And so he invests and ends up running Tesla, and SolarCity which advances the use of Solar Energy. He believes that we must become an interplanetary specie in order to survive on the off chance that something happens to Earth, well then it’s game over for us. So he creates SpaceX to advance this need.

The book reasons a huge part of his companies successes is the fact of how he is able to gather some of the greatest upcoming minds in the respective industries due to the passion of his mission. Why join the government program when you can build towards a mission that is to reach Mars. Why join another car company, when you can join the company that’s trying to redefine the car.

The mission statement is something that a lot of business owners tend to overlook. What makes you different? Are you really passionate about your mission? It was never about the money. Elon simply took his passion and applied it. And people responded. Be passionate about your mission and people will respond.